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Designing Your Online Presence to Communicate Your Academic Brand

Increasingly, PhD students and junior scholars are creating an online presence to promote themselves and their work. Academics are also designing an online presence to assist in their transition to a career outside of academia or a different academic path within the university. But, there are so many platforms to choose from. How do you evaluate which ones to use, given the number and variety of options? This webinar will introduce you to the most popular platforms and tools and help you decide which ones might be right for you.

In this webinar you will learn:

  • What an online presence is.
  • How an online presence communicates your academic brand.
  • The most common online platforms for academics.
  • Guidelines for participating in online communities.
  • How to manage your online presence without getting overwhelmed.

Join Lee Skallerup Bessette and Paula Thompson for this webinar April 23, 2015:

  • noon Pacific
  • 1 p.m. Mountain
  • 2 p.m. Central
  • 3 p.m. Eastern

About the Presenters

Lee Sallerup Bessette is an accomplished blogger and social media advisor. In less than two years, she grew her blog audience enough to draw the attention of a national publication, Insidehighered.com, where her blog now resides. She has used Twitter extensively as a professional development tool (co-founding #FYCchat for teachers of Freshman Composition) to grow a professional network, leading to presentations at the Modern Languages Association (MLA) and National Council of Teachers of English (NCTE) annual conferences, as well as the Conference on College Composition and Communication. She has consulted on social media and digital humanities with numerous higher ed organizations, such as the NCTE, the Canadian Federation for the Social Sciences and Humanities, and here at ACW. Lee holds a PhD in Comparative Literature from the University of Alberta, Canada. She has taught literature and writing in six universities throughout Canada and the U.S. She has several books under contract, and her writing has been featured online in the New York Times Motherload blog, Hybridpedagogy.com, and ProfHacker.4


Paula Thompson is an Academic Coach at ACW. As a professional coach and adjunct faculty member, Paula works collaboratively with faculty and graduate students to help them develop the skills they need to achieve their academic goals. Her areas of expertise include pre-tenure career management, mid-career navigation, leadership development, mentoring, and optimizing non-tenure track careers. She has supported faculty development and career success as an Assistant Dean for Faculty Affairs at the University of Southern California and the Program Director for Faculty Development at the Duke University School of Medicine. She specializes in coaching high-performing individuals as they strive toward achieving their next level of personal and professional success. She takes a strength-based approach to coaching, emphasizing what naturally works best for individuals and helping them align their career path with their core values. Paula’s graduate training is in organizational change with a focus on internal cognitive, communicative, and neurobiological processes as a contributing factor in organizational relationship management and job performance. Her research explores the phenomenon of mentally imagining oneself in conversation with real-life coworkers. She also studies the application of positive psychology and prospective psychology to self-leadership. Paula has her BA in biology from Washington University in St. Louis, MPH from UCLA, and EdD in Organizational Change from Pepperdine University.

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