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Academic Branding: Improving Your Visibility, Network, and Career Opportunities

Academic Branding is a new approach to articulating your unique expertise and purposefully managing the way you are perceived in face-to-face and virtual encounters. Branding puts you in the driver’s seat, allowing you to tell the story you want to tell about yourself, your scholarship, and your leadership.

An academic brand incorporates your clear and cohesive brand statement, visual images, online presence, and interpersonal interactions. A well-crafted brand consistently differentiates you as a thought leader and highlights your contributions through both traditional media and online platforms. Branding can increase the visibility and impact of your work, grow and cultivate your academic support network, and generate new career opportunities both within the academy and beyond.

In this webinar, you will learn:

  • What academic branding is (and isn’t).
  • How academic branding can help your career.
  • The components of an academic brand.
  • The phases of the Academic Branding Cycle.
  • How to get started with your academic brand.

Join Paula Thompson for this webinar February 25, 2015:

  • noon Pacific
  • 1 p.m. Mountain
  • 2 p.m. Central
  • 3 pm Eastern

About the Presenter

Paula Thompson is an Academic Coach at ACW. As a professional coach and adjunct faculty member, Paula works collaboratively with faculty and graduate students to help them develop the skills they need to achieve their academic goals. Her areas of expertise include pre-tenure career management, mid-career navigation, leadership development, mentoring, and optimizing non-tenure track careers. She has supported faculty development and career success as an Assistant Dean for Faculty Affairs at the University of Southern California and the Program Director for Faculty Development at the Duke University School of Medicine. She specializes in coaching high-performing individuals as they strive toward achieving their next level of personal and professional success. She takes a strength-based approach to coaching, emphasizing what naturally works best for individuals and helping them align their career path with their core values. Paula’s graduate training is in organizational change with a focus on internal cognitive, communicative, and neurobiological processes as a contributing factor in organizational relationship management and job performance. Her research explores the phenomenon of mentally imagining oneself in conversation with real-life coworkers. She also studies the application of positive psychology and prospective psychology to self-leadership. Paula has her BA in biology from Washington University in St. Louis, MPH from UCLA, and EdD in Organizational Change from Pepperdine University.

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